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Brewdog, approached us 4 weeks before the controversial football tournament was kicking off. Quite rightly so, he had a pretty strong point of view about the 2022 World Cup in Qatar and he wanted to make a stand, in typical Brewdog style. After all, it was undeniable that it was the most corrupt World Cup to date.
So we positioned Brewdog as the Proud Anti-Sponsor of the World F*Cup and plastered the UK with our posters. Then Twitter, Instagram and LinkedIn lost their shit, sparking the debate of all debates.