Growing up online is tough enough for young boys, without the manosphere telling them to “man up” or "emotions are weakness."
So, in a world of online harmful influence, football should be part of the solution. A place where boys learn confidence, resilience, empathy and what healthy masculinity actually looks like.
So we created YES BOYS - a simple, two-word rallying cry designed to drown out toxic online voices - all set to the iconic British banger, Underworld’s “Born Slippy.”
Through their sponsorship, EE are backing boys at every level of the game - from the national teams to grassroots football - supporting them on and off the pitch.
As part of the wider campaign, we also created The Mentor Badge: a new tool to help coaches recognise and tackle the influence of the manosphere within their squads, developed with Internet Matters and supported by the Home Nations Football Associations.
Directed by Hugh Mulhern and Aria Shahrokhshahi.
