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A 100-second film.
Shot at 100 FPS.
Celebrating 100 years of Never Knowingly Undersold.
With a cast of 100.
Featuring 100 iconic products and moments — all drawn from the pages of the century-old John Lewis Gazette.
Soundtracked by a reimagining of The Beat Goes On by The Big Buddy Rich Band.
And 100% it had to be the everyman himself — Mike Skinner of The Streets — to bring it to life.
Created alongside the brilliant Sam Oliver.
And directed by the bloody exceptional Kim Gehrig.